The style guide goes on to point out that Duo is not negative, threatening, angry, aggressive, violent, or overly creepy.īut, despite the style guide creator’s best intentions, Duo took on a life of his own. In fact, the Duolingo style guide clearly states that “persistent” is one of Duo’s attributes, along with being helpful, motivating, organized, supportive, and slightly awkward (among other things). The thing is, Duo can be a little… persistent. He greets learners when they open the app, cheers them on when they achieve milestones and other goals, and - most notoriously - reminds learners to do their daily lessons via push notifications.Īnd that’s where it all started. If you’ve ever used Duolingo, you already know that the owl is a central part of the experience. Today, the little mascot has a starring role in Duolingo’s social presence, but his big break came back in 2017. When Luis von Ahn and Severin Hacker founded the company back in 2011, the owl was more of a graphic icon but he’s come a long way since then. They’ve gotten a lot of things right about the way they’ve integrated their company’s mascot - the Duolingo Owl, known to his friends simply as “Duo” - into their social media content. Take the team over at Duolingo, the language-learning app that has more than 500 million users around the world. You can, however, learn a lot from what other folks get right. Part of the challenge of getting social content right is that there is no one-size-fits-all strategy to guarantee success. It’s no wonder that many content creators get sweaty palms before they hit “post.” At the other end are the less sensational (but still damaging) crimes of publishing boring or awkward content that fails to engage your audience. At one end of the spectrum are missteps that create PR crises, putting your brand in the hot seat of public opinion (never a fun place to be). There are so many ways things can go wrong. he will destroy everything he comes into contact with, and won't dare to stop until the blood of everyone who failed to complete their daily spanish lessons is smeared across the globe.Publishing brand content on the social media stage can be intimidating. he will obliterate anything and anyone in his path. The duolingo owl is a war killing machine. Therapist: Duolingo Owl isnt real, its not going to hurt you.ĭuolingo Owl: /MKHMqfZSj4- sid April 1, 2019 The duolingo owl fucked my wife- rory April 1, 2019ĭuo the Duolingo owl is my sleep paralysis demon /Ei9glxXD3A- Mariya Struts April 2, 2019 upuI2xFjzY- Henry Lie April 1, 2019ĭuolingo owl: /NortJ5ScIp- pooja April 2, 2019 They are self aware- Kinzoku April 1, 2019 Yup: Duo the Owl will literally show up to remind you to practice so you never miss a lesson. Introducing Duolingo Push! We're taking notifications out of your phone and into the real world. The moment you've all been d?r?e?a?d?i?n?g? waiting for. Then on April 1, Duolingo posted this to Twitter and fueled the fire. The Duolingo owl: /FFBwELfBMW- Kayla March 31, 2019 I love the Duolingo owl meme /Bc9lAokrMb- Flouncy Magoo March 30, 2019 The duolingo owl waiting to attack when it's 11:59pm and I still haven't done my daily lesson /uQwzwzJJcv- mood™ April 1, 2019ĭuolingo owl: /56Z8aWPNKl- ☊li° April 1, 2019ĭuolingo owl please not the kids oh god oh fuck please no - Wig Wog March 30, 2019 Me: i knew this day would come - peyote March 28, 2019 The duolingo owl when you try to skip a day of spanish March 28, 2019 The duolingo owl when you try to skip a day of spanish /nZonngFOIo. Since then the Internet has been taking the meme to new levels. However, on March 26, the meme started trending after Duolingo posted this ominous tweet. In these memes, Duo, the Duolingo owl, is a dangerous teacher, who threatens users when they do not use the application." Here is the original meme created back in 2017. According to Know Your Meme, the Evil Duolingo Owl is "a series of parodies of the mascot for the language learning application Duolingo. Duolingo is a language learning app and its mascot, Duo, is this cute green owl who reminds you daily to use the app.
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